Welcome to the BCI General Advertising Information Resource and E-Learning Tool

You have two options -

Visit the Information Resource where the General Advertising Code is presented in an easy to use indexed format and linked to guidance notes and relevant case studies. It is really useful for regular reference and quick access the code.

and/or

Visit the E-Learning Tool designed to help understanding of the principles and rules of the code. Comprising 6 short modules, users can view and/or listen to a commercial communication scenario to decide should the communications be pulled or played. This is a useful training or refresher tool and can be used for staff induction.

Note: FIREFOX IS NOT RECOMMENDED FOR THIS RESOURCE. PLEASE USE INTERNET EXPLORERE AND ENABLE POP-UPS BEFORE BEGINING THE COURSE.