Press Releases 2007
 

27th March, 2007

BCI LAUNCHES CODE OF PROGRAMME STANDARDS AND GENERAL ADVERTISING CODE

The BCI has today launched two new Codes; the BCI Code of Programme Standards and the BCI General Advertising Code.  The Codes will come into effect on April 10th and will apply to all commercial, public service and community broadcasters licensed in the State.

The two Codes launched by the BCI serve different purposes.  The General Advertising Code will address standards with regard to all forms of commercial communication; advertising, sponsorship, teleshopping.  The Code of Programme Standards will deal with issues of taste and decency in programming broadcast by Irish services.  Both Codes have been the subject of detailed consultation with members of the public, industry and representative groups over the past eighteen months.

Speaking at the launch of the Codes, Chairperson of the BCI, Conor J. Maguire said “Today marks the end of a process which began in the summer of 2002, when work on the development of the Children’s Advertising Code commenced.  In the intervening years, the Commission has overseen the development of four Codes including the Access Rules and the two Codes which are being launched today.  The Commission would like to thank all those who have participated in the development of the codes and whose input was invaluable.  We are confident that the universal applicability of the Codes to all broadcasters licensed in the State will provide clarity of expectations for Irish listeners and viewers.”

The Code of Programme Standards and the General Advertising Code will come into effect on April 10th next.  The Commission will, over the coming months, run a series of public notices to highlight the existence of the Codes.  Copies of both Codes are available on the Commission’s web-site, www.bci.ie or by contacting the Commission at 01-6441200.

Show me a copy of the BCI General Advertising Code

Show me a copy of the BCI Code of Programme Standards

-Ends-

Media Queries to:

Catherine Logan                                        or                    Aoife Clabby
Q4 Public Relations                                                           BCI
01 4751444/086 8114785                                                  01 6441200