Press Releases 2009

 

 

BCI LAUNCHES DRAFT RULES ON ADVERTISING AND TELESHOPPING DAILY AND HOURLY TIMES

 

 
The Broadcasting Commission of Ireland has today (Monday 7th September) launched the Draft Rules on Advertising and Teleshopping Daily and Hourly Times. The BCI is now providing members of the public and interested groups with the opportunity to comment on the draft Rules. The Commission will decide on the content following consideration of the submissions received in response to this consultation.

 

These rules will reflect existing practice regarding the regulation of the maximum amount of advertising and teleshopping that is allowed on radio and television services. The rules will apply to broadcasters in the Republic of Ireland licensed by the BCI but will not apply to public service broadcasters, RTÉ and TG4. Currently, the maximum hourly amount of advertising permitted on Irish radio and television broadcast services is 10 minutes. In the case of community broadcasters, the limit is 6 minutes, while no advertising is permitted on temporary or institutional broadcast services.

 

Speaking about the draft rules, Conor Maguire, BCI Chairperson said “While limits on the amount of advertising and teleshopping have been in place for many years, these rules will formalise long standing practice. It is fitting that their introduction will bring to a conclusion the Commission’s responsibility to develop Codes and Rules under the Broadcasting Act, 2001 and this mandate will now pass onto the Broadcasting Authority of Ireland.”  

 

A copy of the draft rules can be downloaded from the Commission’s web-site or obtained from the Commission’s offices at 2-5 Warrington Place, Dublin 2. Written submissions can be posted to the Commission or e-mailed to info@bci.ie.
 
All responses should reach the BCI on or before 12 noon on Monday, 21st September 2009.

 

For a copy of the Draft Rules on Advertising and Teleshopping Daily and Hourly Times please click here

 

To view The Draft Rules on Advertising and Teleshopping Daily and Hourly Times in Irish please click here

 

 

 

Media Queries to:

Suzanne Sullivan                           or                                           Aoife Clabby
Q4 Public Relations                                                                     BCI
01 4751444/086 3797291                                                           01 6441200