Appendix 1: Lansdowne Market Research -TV and Radio survey 2007
Classification
- FULL NAME (Block Capitals):
- MR/MRS/MS:
- FULL ADDRESS (Block Capitals):
*WHETHER RESPONDENT WORKING
- Houseworker (full time)
- At school
- Full time student (third level)
- Temporarily unemployed (actively seeking work)
- Permanently unemployed
- Retired
- Full time (30 hours or more)
- Part time (8hrs - 29hrs per week)
- Self Employed
*OCCUPATION OF CHIEF INCOME EARNER
- Record full job details:
If Manager/Self employed state No. of employees.
- SPECIFY qualifications /training
*FINISHED EDUCATION
- At primary level
- At secondary level- Junior Cert
- At secondary level-Leaving Cert
- At third level
- Still at school/college
*HOUSEHOLD COMPOSITION X AGE
- Aged under 12 months
- Aged 1 - 2 years
- Aged 3 - 5 years
- Aged 6 - 10 years
- Aged 11 - 14 years
- Aged 15 - 17 years
- Males aged 18 - 34
- Females aged 18 - 34
- Males aged 35-55
- Females aged 35-55
- Males aged 56+
- Females aged 56+
I hereby certify that the above interview has been carried out strictly according to your instructions
*SIGNATURE OF INTERVIEWER
_________________________________
INTERVIEWER READ:
Lansdowne Market Research have been commissioned to undertake a nationwide survey of attitudes to what is shown on TV and Radio.
Would you like to be involved? There are no right or wrong answers - it is your opinions and views that we are interested in. We assure you that your responses are completely confidential and will not be examined on an individual basis.
TV and RADIO use
Q.1 Which of the following TV stations do you currently have available to watch at home?
- RTE1
- RTE2
- TV3
- TG4
- Channel 6
- City Channel
- Setanta Sports
- BBC1
- BBC2
- UTV
- Channel 4
- E4
- MTV
- SKY One
- Sky News
- CNN
- Discovery
- Paramount Comedy
- Nickelodeon
- Other (specify)
Q.2 Which station is your favourite TV station?
- RTE1
- RTE2
- TV3
- TG4
- Channel 6
- City Channel
- Setanta Sports
- BBC1
- BBC2
- UTV
- Channel 4
- E4
- MTV
- SKY One
- Sky News
- CNN
- Discovery
- Paramount Comedy
- Nickelodeon
- Other (specify)
Q.3 And now thinking just of the Irish TV stations (RTE 1, RTE2, TV3, TG4, Channel 6, City Channel and Setanta Sports), which of these is your favourite?
Q.4 Which of the following best describes your TV access at home?
- TV through an aerial/mast
- Cable TV
- Digital TV
- Satellite TV
- MMD
Q.5 About how many hours per week do you spend watching television in total?
- Never watch TV at all
- Up to 5 hours a week
- 6-10 hours a week
- 11-16 hours a week
- 17-20 hours a week
- 21-25 hours a week
- 26-30 hours a week
- 30-40 hours a week
- 41-50 hours a week
- 51-60 hours a week
- 61-70 hours a week
- 71+ hours a week
Q.6a What types of programmes do you watch regularly on TV.
- Breakfast TV
- Comedy
- Current Affairs
- Dramas
- News
- Reality TV shows
- Soaps
- Sports programming
- Other (Specify)
Q6.b If you had to choose what one type of TV show is your favourite?
- Breakfast TV
- Comedy
- Current Affairs
- Dramas
- News
- Reality TV shows
- Soaps
- Sports programming
- Other (Specify)
Q.7 Now thinking about radio stations, which of the following Radio Stations do you currently have available to listen to at home? Any others?
- RTE Radio 1
- RTE Radio 2FM
- FM 104
- 98 FM
- Spin 103.8
- Radio na Gaeltachta
- Dublin City Anna Livia FM 103.
- Today FM
- Dublin's Country 106.8
- Lyric FM
- Newstalk 106
- Q102
- Cork's County Sound 103FM
- 96 FM Cork
- Red fm104-106
- Galway Bay
- Beat 102-103 FM
- Limerick's Live 95 FM
- Other Local Radio Station (Specify )
- Other Stations (Specify)
Q.8 And which Radio station is your favourite?
- RTE Radio 1
- RTE Radio 2FM
- FM 104
- 98 FM
- Spin 103.8
- Radio na Gaeltachta
- Dublin City Anna Livia FM 103.
- Today FM
- Dublin's Country 106.8
- Lyric FM
- Newstalk 106
- Q102
- Cork's County Sound 103FM
- 96 FM Cork
- Red fm104-106
- Galway Bay
- Beat 102-103 FM
- Limerick's Live 95 FM
- Other Local Radio Station (Specify)
- Other Stations (Specify)
TELEVISION
Q.9 Thinking about the Television Programming you viewed in the last seven days. Were you aware of any person(s) with a disability present in any of the programming. This includes people being portrayed as having a disability, a person with a disability being in the programme, or disability being mentioned?
- Yes
- No
- Not sure
- Can't remember
Q.10 How many separate programmes do you remember person(s) with a disability(ies) were present?
If you can't remember exactly a guess will do.
- One
- Two
- Three
- Four
- Five
- More than five
- Can't remember
Q.11 Thinking about the last time you noticed a person with a disability present on TV programming you viewed. What type(s) of disability did the person(s) present have? Any other type?
- Vision
- Hearing
- Physical
- Mental Health
- Learning disability
- Other
- Never noticed person with disability on TV
Q.12 What was the name of the programme?
- Comedy
- Breakfast TV
- News
- Current Affairs show
- Soap
- Drama
- Reality TV show
- Special show highlighting disabilities
- Special show for people with disabilities
- Sports programming
- Other (Specify)
Q.13 How big was the role of the person with disability in the programme?
- Major role (they were the primary person in the programme)
- Secondary role (they were important but not the primary person in the programme)
- Incidental (their presence was unimportant to the show as a whole)
Q.14 How relevant was the person(s)' disability to their role in the programme?
- Central (they would not have been suitable for the programme unless they were disabled)
- Relevant (being disabled was relevant to the programme but not necessary for their involvement)
- Incidental (being disabled was not at all relevant for the programme)
Q.15 A suggestion has been made that more people with disabilities should be present in TV programming, What impact do you think that would have on your viewership of the programmes in which they are present?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.16 Why do you say that?Q.17a Now thinking specifically about those with vision disabilities, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.17b And thinking specifically about those with hearing disabilities, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.17c And thinking specifically about those with learning disabilities, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.17d And thinking specifically about those with physical disabilities including disfigurement, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.17e And thinking specifically about those with a speech impairment, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.17f And thinking specifically about those with mental health issues, how do you think increasing their presence in TV programmes that you view would impact on your viewership?
- I would be a lot less likely to view
- I would be a little less likely to view
- It would have no impact on my likelihood to view
- I would be a little more likely to view.
- I would be a lot more likely to view
- It depends
Q.18a Thinking about the last time, if ever, you viewed a TV programme on which a person(s) with a disability was present, can you tell me what action you took?
- Never saw TV programme with person with disability
- Continued watching but felt uncomfortable
- Continued watching felt fine
- Switched channels/stations
- Switched off
- Kept TV on but looked away
- Other (Specify)
Q.18b Why do you say that?Q.19a Which of the following best describes your opinion of how people with disabilities are generally shown on TV?People with disabilities are generally shown...
- In a very positive way
- In a fairly positive way
- Neither positively or negatively
- In a fairly negative way
- In a very negative way
Q.19b Why do you say that?Q.19c Which of the following best describes your opinion of how people with disabilities are generally talked about on TV?People with disabilities are generally talked about...
- In a very positive way
- In a fairly positive way
- Neither positively or negatively
- In a fairly negative way
- In a very negative way
RADIO
Q.20 Thinking about the Radio Programming you listened to in the last seven days. Were you aware of any person(s) with a disability present in any of the programming. This includes people being portrayed as having a disability, a person with a disability being in the programme, or disability being mentioned?
- Yes
- No
- Not sure
- Can't remember
Q.21 How many separate programmes do you remember person(s) with a disability(ies) were present?
- One
- Two
- Three
- Four
- Five
- More than five
- Can't remember
Q.22 Thinking about the last time you were aware of a person with a disability was present on a radio programme you listened to. What type(s) of disability did the person(s) present have? Any other type?
- Vision
- Hearing
- Physical
- Mental Health
- Learning disability
- Other (Specify)
- Never noticed person with disability on radio
Q.23 What was the name of the programme?
_______________________________
- Breakfast TV
- Comedy
- Current Affairs show
- Drama
- Drive Time show
- Late Night Talk show
- Music show
- News programme
- Sports show
- Talk show
- Other (Specify)
Q.24 How big was the role of the person with a disability in the programme?
- Major (they were the primary person in the programme)
- Secondary (they were important but not the primary person in the programme)
- Incidental (their presence was unimportant to the show as a whole)
Q.25 How relevant was the person(s) disability to their role in the programme?
- Central (they would not have been suitable for the programme unless they were disabled)
- Relevant (being disabled was relevant to the programme but not necessary for their involvement)
- Incidental (being disabled was not at all relevant for the programme)
Q.26 A suggestion has been made that more people with disabilities should be present in Radio programming, What impact do you think that would have on your listenership of the programmes in which they are present?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.27 Why do you say that?Q.28a Now thinking specifically about those with vision disabilities, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.28b And thinking specifically about those with hearing disabilities, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.28c And thinking specifically about those with learning disabilities, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.28d And thinking specifically about those with physical disabilities includes disfigurement, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.28e And thinking specifically about those with a speech impairment, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.28f And thinking specifically about those with mental health disabilities, how do you think increasing their presence on Radio programmes that you listen to would impact on your listenership?
- I would be a lot less likely to listen
- I would be a little less likely to listen
- It would have no impact on my likelihood to listen
- I would be a little more likely to listen.
- I would be a lot more likely to listen
- It depends
Q.29a Thinking about the last time, if ever, you listened to a Radio programme on which a person(s) with a disability was present, can you tell me what action you took?
- Never listened to a Radio programme with person with a disability
- Continued listening but felt uncomfortable
- Continued listening and felt fine
- Switched channels/stations
- Switched off
- Kept Radio on but did not listen
- Other (Specify)
Q.30a Which of the following best describes your opinion of how people with disabilities are generally talked about on Radio?People with disabilities are generally Talked about...
- In a very positive way
- In a fairly positive way
- Neither positively or negatively
- In a fairly negative way
- In a very negative way
Q.31 I am going to read out a number of scenarios that describe how people with disabilities might be present on TV and Radio.
- Can you please tell me firstly how acceptable you feel
the following scenarios are for the TV and Radio programme described and
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
- Secondly what would your likely reaction be in terms of
viewing or listening behaviour.
- Very likely to view/listen
- Fairly likely to view/listen
- It depends
- Not very likely to view/listen
- Not at all likely to view/listen
A popular soap introduces a new character who has schizophrenia. This character becomes sexually involved with a woman on the show
An older woman from Wexford gets a make-over on a popular fashion programme like Off the Rails. The woman is deaf and communicates through an Irish Sign Language interpreter
A Late Night Movie on TV dramatises the story of a young woman and a young man both of whom have down syndrome, developing a romantic and sexual relationship
A person with a learning disability asks a question to the panel of Questions and Answers about funding for a Youth Café
A new character is introduced as a love interest into a popular detective drama. The character who is deaf has a sexual relationship with oneof the key drama personalities who learns to communicate through sign language
A programme looking at the needs of and services available to deaf people is presented by a woman who is deaf and has a slight speech impairment
A serious discussion is undertaken on Pat Kennys Late Late Show about the housing market. One of the key contributors is a housing expert from Dublin who is blind
A storyline in a popular soap such as Fair City follows the love affair and sexual relationship of a new female character who is blind and one of the show's key male personalities
A group representing Cerebral Palsy Ireland enter a rock band in Charity You're A Star. All band members have Cerebral Palsy
Two contestants on Big Brother are caught on camera having sexual contact. It transpires they are conducting a sexual relationship. One of the participants is a wheelchair user
Des Cahill's Radio Sports Show includes a slot with athletes sharing their experiences on preparing for the Dublin City Marathon. Some athletes interviewed have down syndrome
LANGUAGE
Q.32 Thinking about the terms people use to talk about people with disabilities on TV/Radio, how do you feel about each of the following words/phrases?
Spastic
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Handicapped
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Cripple
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Psycho
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
The disabled
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Slow learner
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Retarded
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Deaf
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Blind
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Dumb
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Sufferer
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Q.33 Which of the following best describes you?
- I tend to be very conservative in my views
- I tend to be fairly conservative in my views
- I tend to be fairly liberal in my views
- I tend to be very liberal in my views
Q.34 How acceptable or unacceptable in your opinion are explicit sex scenes on TV or explicit conversation about sex on Radio?
- Totally acceptable
- Fairly acceptable
- Neither acceptable nor unacceptable
- Fairly unacceptable
- Totally unacceptable
Q.35 Do you have any of the following long-lasting conditions?
- Blindness, deafness or a severe
- vision or hearing impairment
- A condition that substantially limits one or more basic physical activities such as walking, climbing stairs, reaching, lifting or carrying
- A learning or intellectual disability
- A psychological or emotional condition
- Other, including any chronic illness
Q.36 If 'Yes' , to any of the conditions specified in Question 35, do you have any difficulty in doing any of the following activities?
- Learning, remembering or concentrating
- Dressing, bathing or getting around inside the home
- Going outside the home alone to shop or visit a doctor's surgery
- Working at a job or business or attending school or college
- Participating in other activities, for example leisure or using transport